Valuable advertising for decision-makers in the fashion industry, uniting messages and industry stakeholders
Media kit for TØJ – Fashion & Business Trends
The mouthpiece in the fashion industry
TØJ – Fashion & Business Trends is a niche media targeting stakeholders in and around the Danish fashion industry.TØJ is present 365 days a year – both online and in print – which means that communication and content on TØJ’s platforms are highly targeted.
A focused target group
35000
monthly page views on branchebladettoj.dk
5000
in circulation for Fashion Week Editions
– 1000 for the editions in May and November
51
percentage in average opening rate of the newsletter
13
percentage in average click rate of the newsletter
Type of business of the readers*
Job titles of the readers*
*During Copenhagen Fashion Week, the target group is composed differently.
Advertising opportunities
Get your message across to TØJ’s target group, whether it is through a single campaign or a 360-degree solution across TØJ’s platforms.
Advertising opportunities
Advertising in the printed industry magazine
TØJ – Fashion & Business Trends publishes four annual industry magazines where we take a closer look at the industry and focus on topics that are relevant for the fashion industry. The industry magazines are sent to subscribers.Two of the editions focus on Copenhagen Fashion Week and the fairs for the current season. These editions are also distributed digitally through the newsletter and physically handed out to visitors and exhibitors at fairs, events and showrooms during Copenhagen Fashion Week. The two annual Fashion Week Editions are also released digitally in English and can be accessed directly or via the QR code in the printed Danish copies.In the industry magazines, there are various advertising formats.
Advertising opportunities
Insert
Four times a year, TØJ publishes an industry magazine, which is sent to all subscribers. Get your message directly into the hands of our exclusive readership with a physical insert in one of our printed editions. This format allows you to present your message in a context where readers are focused and receptive.You will deliver the insert in 1,000 copies, and we will ensure that it is included with the shipments to subscribers.
Advertising opportunities
Online advertising
TØJ keeps the readers updated on what is happening in the Danish fashion industry. We gather the most important news on branchebladettoj.dk and deliver them to the reader’s inbox four times a week.There are various online advertising formats.
Advertising opportunities
Sponsored content
Sponsored content is an advertising format designed as an article and optimised to target the readers of TØJ – Fashion & Business Trends.Advantages of sponsored content with TØJ:
- The editorial team at TØJ ensures that the content is targeted to the publication’s readers while meeting the publication’s standards for style, tone and quality.
- It is possible to precisely reach the target group with storytelling and position your company as an expert or thought leader to create awareness, brand loyalty and commitment.
- With a direct link from the advert to your landing page, you can drive traffic and improve your company’s SEO ranking.
You have the option to either provide the finished article yourself or receive assistance from the editorial team.
Specifications and prices
Do you know all of TØJ’s advertising opportunities?
Half page (vertical)
85x250mm
€ 1,475
Full page
220x280mm
€ 2,420
Double page spread
440x280mm
€ 4,700
Front/back cover
220x280mm
Contact for price.
General print specifications
The advertisements in the magazine are printed on silk-coated paper. The advertisement on the back of the magazine is printed on uncoated paper. All advertisements should be delivered as PDFs in CMYK with a 3 mm bleed and crop marks to: produktion@pejgruppen.dk
Prices are based on 100 percent finished material, delivered in accordance with technical specifications. If corrections are desired in the material, they will be made to the extent that it is technically and time-wise possible. Time spent will be billed separately. Hourly rate: 136 EUR.
For requests regarding inserts, please contact the sales department for a customised offer: salg@pejgruppen.dk
Insert
Max 220x280mm
Delivered to us in 1000 copies, after which we will ensure it is sent out to the subscribers.
2,015 €
Side banner
300x250px
.jpg or .gif
Max 300 KB
12 months / € 2,690
6 months / € 2,020
3 months / € 1,215
1 month / € 675
Frontpage banner
380x800px
.jpg or .gif
Max 300 KB
3 months / € 1,210
2 months / € 941
1 month / € 672
Billboard banner
930x600px
.jpg or .gif
Max 700 KB
1 week / € 1,075
Newsletter banner
600x200px
.jpg or .gif
Max 150 KB
Top / € 175
Middle / € 162
Bottom / € 150
Print magazines
Prices for placing advertorials in our print magazines.
Full page / 2400 characters
Word doc.: Max 2,400 characters
Images: .jpg, 1200x500px, max 300KB
€ 2,015
Spread / 4800 characters
Word doc.: Max 4,800 characters
Images: .jpg, 1200x500px, max 300KB
€ 3,890
Digital publicing
Your advertorial will be published on the front page of branchebladettoj.dk and included once in the newsletter.
Advertorial published online
Images: .jpg, 1200x500px, max 300KB
Published on the front page of branchebladettoj.dk for one week and included in the newsletter once during that week
€ 1,080
Publication schedule
See dates for upcoming editions and ad deadlines here
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