Oplevelser er nøglen til fremtidens detailhandel. Men hvis det ikke (altid) skal ende i VIP-aftener med rabat, modeshows og Open by Night (eller Åwen Æ Awten som det kaldes i vestlige egne), hvad skal – og kan – man så?
Skrevet af Stine Grubbe
Vi kender dem alle. Detailbranche
Hvis du har abonnement kan du logge ind her.
Har du endnu ikke et abonnement, kan du få det her →
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