Why are you visiting CIFF? What are you specifically looking for at the fair? What is generally important to you when selecting products and brands for the store? These questions have been asked by TØJ to the store Marie Lahn in Esbjerg and the webshop Klædeskabet.dk.
Why do you visit CIFF?
The Copenhagen fashion fair is an important event for us. Time at the fair is spent purchasing items from all our wonderful partners and drawing inspiration. We’re fortunate to have some of the world’s most talented designers in Denmark, so visiting CIFF is always a pleasure for us. The atmosphere is fantastic, and we love the mix of brands.
What do you specifically look for at the fair?
We always shop with our hearts. We focus on timeless design and rarely follow fleeting trends. For us, quality is a crucial factor – we believe this ensures sustainable purchasing. We rely solely on one physical store, so we continuously strive to differentiate ourselves from our peers and stay true to the style we’ve chosen.
What is generally important to you when selecting items and brands for the store?
Just as we thrive on excellent service as a physical store, we expect the same level of service from our partners. In a time when the industry is under various pressures, we believe it’s vital to support one another. This is an important consideration when we choose brands. Additionally, we pay close attention to quality and, of course, expect products to be produced responsibly.
Why do you visit CIFF?
There are several reasons I visit CIFF. Besides purchasing items, I go to CIFF to gather inspiration, spot trends, discover new brands, and nurture our relationships with existing suppliers.
What do you specifically look for at the fair?
I don’t look for anything specific – my main goal is to bring home as much inspiration as possible, both for future purchases and our social media content.
What is generally important to you when selecting items and brands for your store?
A significant factor for us is ensuring that both products and brands align with our purchasing strategy and the universe of Klædeskabet.dk. We always analyze our sales data and, of course, follow our instincts – shopping with our hearts plays a role too.