Several Danish children’s brands share their thoughts on which style they believe will be their best-selling for the AW 24/25 season.

Bundgaard’s new low-cut sneaker ‘Blaze’ is meticulously designed with a focus on comfort, flexibility, and unrestricted freedom of movement. This unique sneaker constitutes a barefoot shoe and is constructed on Bundgaard’s own extra-wide sole, which not only provides space for the toes but also ensures optimal support and comfort for little feet. The fine craftsmanship is reflected in the quality of the materials, and the shoe is thoughtfully designed with chrome-free high-quality leather and suede, combining the shoe’s external durability with internal luxury.


The glossy raincoat in pastel colour, capturing a contemporary trend, is what Wheat expects to be one of the season’s big hits. Their new initiative with glossy raincoats ‘performs’ exactly as a raincoat should, but uniquely, its water-repellent property comes from a water-based and thus oil-free PU coating. It is also ‘Standard 100 by OEKO-TEX®’ certified and made from 100 percent recycled polyester. The perfect choice for a raincoat that is both super cool for the little ones and more environmentally friendly.


Knitwear in various silhouettes and qualities is one of the big categories of the season at Molo. One of the most popular is this chunky knit with fine ribbed finishes and pattern inspiration from Nordic knitting traditions, twisted with bows, smileys, and hearts.


At Flöss, they are excited to present their first collection of outerwear, created to keep little stars warm in the changeable Danish autumn and winter weather. Their new coats come in two versions: One with the Molly print of strawberries, adding a little extra coziness and playfulness to everyday life. The other is in the brand’s new denim with small hearts, bringing a loving atmosphere to children’s wardrobes.


A cream-coloured spencer dress in soft velvet combined with a textured knitted cotton blouse are favourites at Serendipity. The spencer comes in three colours, and so does the blouse. Both are GOTS-certified, like all their other organic cotton clothing. These are soft, durable favourite styles.