Sebastian Andersen, Commercial Director at Won Hundred
Won Hundred is back on the CPHFW show calendar – why?
Won Hundred is returning to the show calendar because we feel the timing is right for us to make a comeback. Won Hundred has undergone significant changes in recent years. We believe that by participating in CPHFW with a show, we can demonstrate where the brand stands today. Celebrating two decades in the industry in 2024, returning to the show calendar is the right timing for us as a brand. We have focused on ourselves and spent a lot of time and effort injecting new energy into the brand and product. We are marking our process by showcasing a temporary culmination of it at this fashion week.
What can we expect from your show at CPHFW?
I don’t want to reveal too much before the show. I hope that as an observer, you will be able to see a development in the product and a new interpretation of Won Hundred, which remains true to our DNA and history.
What does the upcoming ‘Surrender’ anniversary collection from Won Hundred signify?
‘Surrender’ is our tribute to Won Hundred’s history and a glimpse into what will shape Won Hundred in the future. The collection marks the cementing of a new stance for the brand – that we have moved in a direction that we believe is right for us.
