Mandatory, a new multi-brand trade event, aims to redefine the fashion and lifestyle industries. By combining the city’s energy with its growing significance on the global fashion stage, Mandatory creates a platform blending fashion, design, music, and food.
Mandatory was established in response to the industry’s increasing need for collaboration among like-minded brands, buyers, agents, and distributors. The event brings together innovation, craftsmanship, and passion, delivering a professional yet relaxed atmosphere. Exclusive to buyers and the press, Mandatory offers an intimate and personalized setting that allows participants to engage directly with collections. Designed as the “perfect concept store,” Mandatory spans beauty, lifestyle, outdoor and sportswear, as well as men’s and women’s fashion, presenting a holistic vision of contemporary fashion and lifestyle.
Mandatory launched its inaugural edition as a local show with international ambitions:
“We are fully aware of the geographical limitations of a physical trade show, which is why it was natural for us to collaborate with NuORDER by Lightspeed, a leading global digital B2B platform. Having access to up-to-date data is more important than ever for keeping pace with a rapidly changing industry. We aim to be a 360-degree partner for our brands, and connecting them with relevant buyers in various regions is a priority,” says Mads M. Petersen, co-founder of Mandatory.
The partnership allows brands to share a digital preview of their collections before the event and year-round, facilitating connections with international buyers who may not attend in person. It introduces a new type of ordering platform, bringing together luxury brands, agents, distributors, and retailers in an environment designed to foster commerce and strategic partnerships.
In these uncertain times, the value of community has never been clearer, emphasize the organizers behind Mandatory. By bringing together the best of Scandinavian design alongside like-minded international brands, Mandatory curates a unique experience under one roof. Names like Mads Nørgaard Copenhagen, Frederik and Caroline Bille Brahe with Caro Editions, the dynamic team behind Les Deux, the Scandinavian institution Nitty Gritty, and KA_YO with their innovative outdoor designs exemplify a mix of cultural heritage, forward-thinking creativity, and cutting-edge design.
