Determination, intention, and perspective
The season is imbued with good intentions and determination as we approach Autumn/Winter 24/25. We encounter a consumer ready to navigate through a time filled with diverse crises using a good dose of intention and action. In Autumn and Winter 24/25, the consumer is aware that they have little influence on changing the big picture and external crises, but instead, they can act on things they can affect and change. Significant changes occur at an individual, local level when the consumer in the Autumn/Winter 24/25 season unleashes their determination. The shoe and accessories trend ranges from light, elegant details to chunky and robust. There is also a focus on creativity, imagination, and a touch of green.
Be Green
The calming green colour palette is the common denominator for this shoe and accessories trend. The green, natural colours get a voice and give the products both an immediate and tranquil expression. Green is nature’s colour, and therefore, the colour functions both as a foundation and as a supplement to colourful clothing. In a time of increased use of artificial intelligence and digitalization, our need to surround ourselves with nature as an element is growing. It is represented here by the natural green colour palette.
Be Creative
There’s a focus on innovation and creativity as this shoe and accessories trend unfolds. The ability to think creatively is under pressure in an era where the use of artificial intelligence is rising. Therefore, creativity and imagination become valuable currencies, something we cherish more for fear of losing that ability. Imagination and creativity are unleashed in the design of this category, where both shape and surface are spiced up with various creative elements and mixes.
Be Soft
The materials in this category are both soft and protective, with fur, furry surfaces, and padded details giving a sense of protection and hibernation. When autumn and winter hit, we like to wrap ourselves in warm, protective layers, whether it’s outerwear, footwear, or accessories. The overall colour palette is subdued and neutral, with brownish and beige colours dominating the expression. It provides a particular calmness and complements the desire to find rest and shelter in the dark and cold season.
Be Chunky
Chunky shoes and boots are practical, functional, and comfortable. The hard-wearing soles protect us against everyday wind and weather. Robust and water-resistant materials create freedom of movement, supporting the adventurous consumer’s need to explore and discover. Chunky accessories complement the expression and emphasize the practical element. Functionality equips us for the challenges we face and enables us to be proactive.
Be Light
The light ballerina shoe continues to be popular. With its lightness and elegance, it suits any occasion. The ballerina spans from a casual version to a sleek and elegant variant. The form is classic and strict, but materials and colours vary, presenting a wide variety of diverse expressions and models. Accessories are light, classic, and stylish. In the season, this category is often seen in a toned-down and calm colour palette and can be styled for both every day and festive occasions.
