AUTUMN/WINTER 25/26
Fashion WeekEdition
Get ready for the Copenhagen Fashion Week
Welcome to this edition of TØJ – Fashion & Business Trends, dedicated to the upcoming Copenhagen Fashion Week.
This Fashion Week Edition is once again filled with inspiration, insights, and practical guides that prepare you to navigate through the many facets of the fashion week.
Read the articles below and fell free to share it with colleagues. Happy reading.
The magazine is also available in a printed version in Danish during the Copenhagen Fashion Week. Find it at CIFF, in CIFF showrooms and in other selected showrooms.
Omnichannel, AI, Temu, and focus on price: This is what 2025 will look like
TØJ has spoken with Carsten Rose Lundberg, Industry director of digital commerce at Dansk Erhverv, about his…
Marketing in 2025: Putting humanity at the heart of the technological revolution
TØJ as spoken with Simone Misser-Pedersen, Insights Director at Mindshare, about her expectations for 2025.
Consumer growth, but no spending spree, in 2025
TØJ has spoken with Louise Aggerstrøm Hansen, Chief Analyst and Private Economist at Danske Bank, about her…
“The fashion industry will continue to demonstrate its resilience and ingenuity”
TØJ has spoken with Fabio Baum, Nordic Director at Zalando, about his expectations for 2025.
“We want sustainable businesses with a strategy for people, planet, and purpose”
TØJ has spoken with Frederikke Antonie Schmidt, Founder and Creative Director at Roccamore, about her expectations for…
Naja Lauf: A life’s work with dedication to design
This year, Naja Lauf celebrates her 25th anniversary. It is the story of a designer who, from the beginning, has…
Norr: “We will focus even more on putting effort into everything we do.”
Winnie Iversen, COO and founder of Norr, has been part of the fashion company since its inception in 2016. Here, she…
Les Deux: “We aim to create one of the world’s largest fashion brands.”
Les Deux is moving at a breakneck pace. With a "savannah of gazelles," they have succeeded in cultivating a culture…
On the show and event calendar: Stel
Designer and creative director Astrid Andersen is launching her new brand Stel, which she will introduce with a debut…
Prepare for Mandatory
Mandatory, a new multi-brand trade event, aims to redefine the fashion and lifestyle industries. By combining the…
Get ready for Aarhus Fashion Week
Q&A with Stine Borggaard, Project Manager at Dypång Management, organizer of Aarhus Fashion Week.
Prepare for the trade shows in Vejle
Charlotte Strøm: Q&A with the Project Manager at Nord Fair, organizer of the Fashion Fair and Menswear Fair in Vejle
At CIFF: Three quick questions for… two buyers
Why are you visiting CIFF? What are you specifically looking for at the fair? What is generally important to you when…
Neudeutsch returns to CIFF 2025
Copenhagen International Fashion Fair (CIFF) and Neudeutsch continue their collaboration, with Neudeutsch returning…
Bruuns Bazaar: “We’re building on PBO’s strong foundation”
After an intense process, Bruuns Bazaar and CEO Thomas Bæch acquired fashion company PBO in December 2023, including…
Seamless basic gains new co-owners after difficult years: “We know exactly where we stand with each other”
Seamless Basic, led by Trine Weber Carlsen, has taken a step toward creating a more resilient business by bringing on…
By Lindgren: “We were shocked and heartbroken to suddenly lose ur life’s work”
In May 2023, the children’s clothing company By Lindgren declared bankruptcy. In just a few years, they had gone from a…
AYDO Studios: “We want to take fashion off its pedestal”
As a counterpoint to the polished fashion image and with community as a cornerstone, Michel Pfeiffer and Linea Deckmann…