Valuable advertising for decision-makers in the fashion industry, uniting messages and industry stakeholders

Media kit for TØJ – Fashion & Business Trends

The mouthpiece in the fashion industry


TØJ – Fashion & Business Trends is a niche media targeting stakeholders in and around the Danish fashion industry.TØJ is present 365 days a year – both online and in print – which means that communication and content on TØJ’s platforms are highly targeted.

A focused target group


35000

monthly page views on branchebladettoj.dk

5000

in circulation for Fashion Week Editions
– 1000 for the editions in May and November

51

percentage in average opening rate of the newsletter

13

percentage in average click rate of the newsletter

Type of business of the readers*

Job titles of the readers*

*During Copenhagen Fashion Week, the target group is composed differently.


Advertising opportunities


Get your message across to TØJ’s target group, whether it is through a single campaign or a 360-degree solution across TØJ’s platforms.

Advertising opportunities

Advertising in the printed industry magazine

TØJ – Fashion & Business Trends publishes four annual industry magazines where we take a closer look at the industry and focus on topics that are relevant for the fashion industry. The industry magazines are sent to subscribers.Two of the editions focus on Copenhagen Fashion Week and the fairs for the current season. These editions are also distributed digitally through the newsletter and physically handed out to visitors and exhibitors at fairs, events and showrooms during Copenhagen Fashion Week. The two annual Fashion Week Editions are also released digitally in English and can be accessed directly or via the QR code in the printed Danish copies.In the industry magazines, there are various advertising formats.

Advertising opportunities

Insert

Four times a year, TØJ publishes an industry magazine, which is sent to all subscribers. Get your message directly into the hands of our exclusive readership with a physical insert in one of our printed editions. This format allows you to present your message in a context where readers are focused and receptive.

You will deliver the insert in 1,000 copies, and we will ensure that it is included with the shipments to subscribers.

Advertising opportunities

Online advertising

TØJ keeps the readers updated on what is happening in the Danish fashion industry. We gather the most important news on branchebladettoj.dk and deliver them to the reader’s inbox four times a week.There are various online advertising formats.

Advertising opportunities

Sponsored content

Sponsored content is an advertising format designed as an article and optimised to target the readers of TØJ – Fashion & Business Trends.Advantages of sponsored content with TØJ:

  • The editorial team at TØJ ensures that the content is targeted to the publication’s readers while meeting the publication’s standards for style, tone and quality.
  • It is possible to precisely reach the target group with storytelling and position your company as an expert or thought leader to create awareness, brand loyalty and commitment.
  • With a direct link from the advert to your landing page, you can drive traffic and improve your company’s SEO ranking.

You have the option to either provide the finished article yourself or receive assistance from the editorial team.


Specifications and prices


Do you know all of TØJ’s advertising opportunities?

Half page (vertical)

85x250mm

€ 1,475

Full page

220x280mm

€ 2,420

Double page spread

440x280mm

€ 4,700

Front/back cover

220x280mm

Contact for price.

General print specifications

The advertisements in the magazine are printed on silk-coated paper. The advertisement on the back of the magazine is printed on uncoated paper. All advertisements should be delivered as PDFs in CMYK with a 3 mm bleed and crop marks to: produktion@pejgruppen.dk

Prices are based on 100 percent finished material, delivered in accordance with technical specifications. If corrections are desired in the material, they will be made to the extent that it is technically and time-wise possible. Time spent will be billed separately. Hourly rate: 136 EUR.

For requests regarding inserts, please contact the sales department for a customised offer: salg@pejgruppen.dk

Insert

Max 220x280mm
Delivered to us in 1000 copies, after which we will ensure it is sent out to the subscribers.

2,015 €

Side banner

300x250px
.jpg or .gif
Max 300 KB

12 months / € 2,690
6 months / € 2,020
3 months / € 1,215
1 month / € 675

Frontpage banner

380x800px
.jpg or .gif
Max 300 KB

3 months / € 1,210
2 months / € 941
1 month / € 672

Billboard banner

930x600px
.jpg or .gif
Max 700 KB

1 week / € 1,075

Newsletter banner

600x200px
.jpg or .gif
Max 150 KB

Top / € 175
Middle / € 162
Bottom / € 150

Print magazines

Prices for placing advertorials in our print magazines.

Full page / 2400 characters

Word doc.: Max 2,400 characters
Images: .jpg, 1200x500px, max 300KB

€ 2,015

Spread / 4800 characters

Word doc.: Max 4,800 characters
Images: .jpg, 1200x500px, max 300KB

€ 3,890

Digital publicing

Your advertorial will be published on the front page of branchebladettoj.dk and included once in the newsletter.

Advertorial published online

Images: .jpg, 1200x500px, max 300KB

€ 1,080


Publication schedule


See dates for upcoming editions and ad deadlines here


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