SPRING/SUMMER 25
Fashion WeekEdition
Get ready for the Copenhagen Fashion Week
Welcome to this edition of TØJ – Fashion & Business Trends, dedicated to the upcoming Copenhagen Fashion Week.
This Fashion Week Edition is once again filled with inspiration, insights, and practical guides that prepare you to navigate through the many facets of the fashion week.
Read the articles below and fell free to share it with colleagues. Happy reading.
The magazine is also available in a printed version in Danish during the Copenhagen Fashion Week. Find it at CIFF, in CIFF showrooms and in other selected showrooms.
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On the showcalender: Yours Truly – Peter Jensen, Creative Director
Designer Peter Jensen returns to fashion with his new brand Yours Truly, which he introduces with a show on Copenhagen…
3 quick questions for 2 buyers
What is important to you when you shop for the store? What can a fair like CIFF contribute with? What does it take for…
Lollys Laundry: From crisis to success story
Kamilla Byriel is the founder and CEO of Lollys Laundry, a success story on multiple fronts for 17 years. But the…
Wood Wood in new hands: “We are laying the foundation for growth”
Wood Wood went bankrupt at the end of March, and on April 3rd, DK Company acquired the activities of Carrington ApS,…
APOF: “Our collections consist of many favorites that never leave the range”
After 25 years in the constant fashion wheel of the industry, brakes have been applied. Frederikke and Kathrine Hviid…
Style and shopping guide: Spring / Summer 2025
pej gruppen's trend team has curated a style and shopping guide with selected collection images from a range of Danish…
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Rebranding: More than just a new logo
The challenging corona years forced Danish companies to think anew and innovatively. But even though we have now passed…
Shoe Trends SS 25: Summer vibes, Retro running shoes, and casual atmosphere
The shoe trend for spring/summer 2025 exudes summer vibes and a relaxed holiday atmosphere. The trend ranges widely…
The essence of Notabene is the physical shopping experience and craftsmanship
Notabene is one of Denmark's leading shoe brands. The recipe behind it is perfected craftsmanship, proud shoe…
Pavement builds on strong relationships – from production to retailers
Long-lasting relationships and good craftsmanship are the foundation at Pavement. TØJ visited Pavement and spoke with…
The stork doesn’t fly to denmark as often anymore
The stork has difficulty landing all over Europe, where fertility rates have steadily declined over the past decades.…
Fliink: Responsibility and design hand in hand
Two years ago, Mette Egeberg Nielsen and Sussi Lyngholm Heide launched the children's clothing brand Fliink. Although…
Bundgaard: 120 years of children’s shoes of high quality
For decades, Bundgaard has been a bastion of quality and innovation in children's shoes and is celebrating its 120th…
Babyberry: A tribute to sustainability at a child’s level
In 2022, the couple Josefine Andersen and Frederik Schmidt Poulsen founded the small but growing children's clothing…
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Are employees becoming obsolete?
Rewind time. We are in the USA. The sun is shining. It is warm, even though the forest is dressed in autumn colors.…
Customer loyalty – from customers to superfans
Many companies believe that they can equate customer loyalty with customer satisfaction. They are under the impression…
Our employees must love the company before our customers can
At the software company TRIMIT, the goal is not just to assist businesses in automating and optimizing their workflows.…
A collaboration that thrives on digital platforms
The Danish fashion company DK Company is successfully developing their sales of 25 clothing brands on online platforms.…
