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At the software company TRIMIT, the goal is not just to assist businesses in automating and optimizing their workflows. Above all, they aim to cultivate a work culture that, combined with decades of industry experience, provides the optimal foundation for developing fashion businesses to the fullest.

Software solutions are increasingly becoming a crucial part of the fashion industry. Today, both small and large brands utilize ERP systems to consolidate data and streamline and automate complex product structures and intricate processes.

This trend has made software systems a vital competitive parameter that can make a significant difference for any company. According to TRIMIT, a Danish-owned software company, they have certainly felt the demand for their solutions. The fact that TRIMIT, based on Microsoft Dynamics 365 Business Central, is a popular provider of software systems for the fashion industry is no coincidence, says Carsten Hedemann, CEO of TRIMIT Group.

“For over 25 years, we have specialized in the fashion industry. We have deliberately chosen to focus on this particular sector to tailor optimal solutions for businesses in fashion. It’s our expertise, and we have assisted clients in Denmark, Norway, the Netherlands, Germany, and Switzerland, while also operating through a partner network in an additional 10 countries,” he explains.

We genuinely believe that once a customer feels our motivation, joy, and thoroughness, we can help inspire them. Our employees’ enthusiasm for what we excel in should positively influence our collaboration.

Happy employees lead to happy customers

But even though at TRIMIT there is a strong focus on their customers, Carsten Hedemann explains that the software company equally prioritizes its employees based on the belief that only the best product can be delivered by having the best, most competent, and most satisfied employees. “At TRIMIT, we call ourselves ‘The ones you want to work with’. We do this because we not only deliver the right solutions, but also because we take pride in being the perfect collaborator. For us, it’s not enough to just sell software solutions. We also aim to engage with our customers through knowledgeable, trustworthy, and dedicated employees who enhance the overall experience and provide the best advice,” says Carsten Hedemann, adding, “We sincerely believe that once a customer feels our motivation, joy, and thoroughness, we can inspire them. Our employees’ enthusiasm for what we excel in should positively impact our collaboration. We believe that this is the way forward. It makes a world of difference to meet our customers on equal terms, but to do that, we’ve had to create a workplace where our employees are enthusiastic to be. We recognize that our employees must love the company before our customers can.”

Trust is crucial

At TRIMIT, they emphasize transparency and honesty with their customers to ensure that collaboration is built on trust, which is critical when implementing a technical software system in a creative business. “If we are to future-proof our customers’ business, we must first demonstrate that we understand their business to gain their trust. I can understand if a fashion company doesn’t have strong opinions about software systems—or much interest in them, for that matter. In a creative industry, our products can often seem somewhat intangible. Therefore, it’s crucial that our customers sense our extensive industry experience and approachability, which can quickly uncover their needs. This creates a trust that we can build upon,” asserts Carsten Hedemann. He also emphasizes that if trust is lacking and there doesn’t seem to be a match with the customer, TRIMIT always chooses to decline the task. “Of course, we want to help as many customers as possible, but there needs to be a match. If we don’t feel that match, we politely decline the collaboration. At TRIMIT, we have the philosophy that we should fit well with those we collaborate with, both on the product side and, importantly, as people. Only then can we deliver optimal value to our customers,” concludes Carsten Hedemann.