TØJ has talked with Carsten Friis, who is CEO of Billi Bi, about the expectations to the upcoming trade fair CIFF.
Carsten Friis
CEO of Billi Bi
What can buyers and visitors expect when they visit your showroom?
An exciting and appealing new collection made with exquisite materials, where we’ve put great effort into creating beautiful models that offer ‘value for money’. We’re excited to welcome everyone to our new showroom, which has plenty of space and a great atmosphere.
What are your expectations for this season’s fair?
We anticipate an exciting, more international fair with many visitors, particularly from abroad, where we have received many indications of interest. We’re pleased that it has finally been possible to gather all brands and exhibitors under one roof, benefiting both buyers and brands.
Are there any new products that you would like to highlight?
We have many new developments in the pipeline. One of them is our glove-soft shoes and boots with sacchetto construction, making them a dream to wear. We’ve had great success with our sacchetto loafers and have therefore spent a long time developing the same construction for our boots. We’ve also further developed our cowboy and biker boots, which will continue to be a major theme for AW 24.
