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Amero helps fashion retailers create better customer experiences, optimise inventory management and drive business development through data – using a point-of-sale system that’s far more than just a cash register. “Your POS is the heart of your business, because it connects everything else,” says Helena Grønhøj, Head of Marketing at Amero.
POS systems have long been seen as a necessary operational tool, but the Aarhus-based IT company Amero sees things differently: point of sale is a business-critical engine. It’s where data, inventory and the customer journey come together – and it’s where fashion retailers win or lose when POS is integrated with other platforms and used to develop the business.
“POS should not be an isolated system. It needs to be integrated with the entire business – from inventory and webshop to marketing, analytics and finance. When you think about your point of sale strategically, you can free up time, eliminate manual tasks and increase sales. That’s when it becomes a growth driver,” explains Jakob Højland, CEO at Amero.
He sees many fashion retailers working with outdated systems that no longer fit their needs. “We meet stores where decisions are based on gut feeling rather than data. Our goal is to make the complex simple and provide stores with a user-friendly system that supports their daily operations.”
A solution developed with – and for – the fashion industry
Amero currently works with over 300 fashion clients and has sharpened its focus on this specific industry, where the need is great – and the potential even greater.
“Fashion stores work with many variants, seasons, and campaigns. That requires a system that can keep up and still feel simple to use day to day. For example, we’ve developed an improved variant model, so you can quickly add new styles to inventory and easily get an overview across brands and sizes,” says Helena Grønhøj, Head of Marketing.
With monthly software updates, in-house development, and dedicated industry consultants, Amero is in close dialogue with fashion retailers and continuously adapts the solution. The result is an agile platform that suits both retail chains and independent fashion stores.
Data-driven operations and loyalty
A key focus is helping fashion retailers actively use their data – both for operations and customer loyalty. Segmented email marketing, loyalty clubs and sales statistics are no longer nice to have – they’re essential:
“If you’re sitting on a style that isn’t selling, you need to quickly identify the customers who have previously bought something similar – and send them a targeted offer. It’s about clearing stock and taking action in everyday business that lifts performance. One of our clients recently saw a 19.4% ROI after just seven days by sending an SMS campaign directly to their customer base from the POS system and encouraging them to visit the store,” explains Jakob Højland.
Chosen trust as a foundation
At Amero, the customer relationship is central and forms the foundation of the entire business. It’s about availability, honest advice, and what Jakob Højland calls chosen trust:
“We don’t try to sell you everything from the start. We begin with the essentials and build from there. And we’re honest about what the system can do – and what it can’t do yet. In an industry where every penny counts, it’s about delivering something that works, creates real value, and can grow alongside the fashion store,” says Jakob Højland.
FACTS
Amero:
Danish-owned IT company that develops and operates POS cash register systems. Based in Aarhus with 46 employees, including a large in-house development team.
Strengths:
• High support availability – typically responds within 15 seconds
• Integration with webshop, ERP, finance systems, etc.
• Complete omnichannel experience
• Intelligent sales analytics
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