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Boozt wants to empower its brand partners even further by ensuring that purpose and storytelling inspire and engage. The strongest partnerships are built on trust and shared ambitions between Boozt and the brands.

“We are a house of brands and go all in on partnerships. It’s about positioning each brand optimally within our universe and offering continuous sparring on every aspect of a successful presence in our department store. Our success depends on creating unique partnerships that benefit our customers, our brands, and Boozt alike,” says Evelyne Durhuus Daugberg, Group Buying Director.

As the Nordic department store, Boozt must consistently lead the way in delivering great customer experiences and inspiring Nordic consumers.

“At Boozt, we have great respect for the brands we collaborate with, and we work actively to strengthen their storytelling and identity. With a digital platform free from physical constraints and a strong foundation in the Nordics, we help our partners grow through close contact with loyal and frequent customers.”

Looking up and out – not just down at the numbers

Boozt has a unique connection to the Nordic customer. With a strong digital reach, the company can present a much broader brand universe than traditional physical retail. Without limitations like shelf space, the platform can accommodate both width and depth in the assortment. It’s not just about selling products – it’s about creating the experience of shopping for fashion digitally.

“Boozt has grown significantly and is now part of an ecosystem where brands provide the foundation. With access to 3.5 million customers and many categories, there’s a natural spill-over effect that ensures continued relevance. Sales data and insights are key, but we are humble and conscious of the fact that we’re operating in a challenging market where customers are more selective and demanding. It’s important that we don’t just look down at the computer screen but also lift our gaze and look up and out,” says Evelyne.

Strong profiles for every department

Experienced specialists with deep industry knowledge take clear ownership of assortment and category, which delivers results and provides the best basis for elevating brand partners – making them visible, selected and highlighted by a leading Nordic player.

“Our most important success criterion is that both customers and brand partners feel that we understand their needs – and can meet them. The experience at Boozt starts and ends with us offering the best universe to be part of.”

In early 2026, Boozt will relocate its headquarters to Copenhagen, where around 500 employees will move into the striking and centrally located building Krystallen.

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