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With the opening of a new showroom in Støvring, STARTEX marks another important step in its journey from local entrepreneur to international player in the textile industry. The new showroom serves as both an inspirational space and a sales platform. It strengthens the company’s position in the Scandinavian market, where STARTEX is already present with showrooms in Stockholm, Oslo, and Copenhagen.

The new showroom in Støvring, Northern Jutland, is designed to support customer meetings, product presentations and efficient collaboration. With flexible meeting rooms, project spaces and café areas, it creates optimal conditions for both sales activities and creative development. The activity-based workspace encourages engagement and ensures that STARTEX can deliver quickly and professionally to customers across the Nordics:

“The showroom in Støvring is more than just a physical space – it’s a commercial tool that brings us closer to our customers and enhances our sales efforts. This is where we build relationships and do business,” says CEO Søren Lauridsen.

Collections with International Appeal
The showroom presents the SS 2026 collection, which has already received positive feedback from both existing and new customers. STARTEX’s ability to combine commercial understanding with creative design makes the collections relevant and in demand throughout Scandinavia.

“We develop collections with the customer in focus – products that sell and create value for our partners,” says Søren Lauridsen, adding:
“It’s about understanding the market and delivering on style, quality and timing.”

Ready for the Next Step
STARTEX continues to invest in digital systems, staff development and sales infrastructure to ensure ongoing growth and high customer satisfaction. The latest upgrade to internal processes has already contributed to the company’s best half-year result ever.

“We’re in the process of scaling up, and that requires thinking internationally, acting efficiently, and keeping the customer at the center. The new showroom in Støvring is an important step in that direction,” concludes Søren Lauridsen.

STARTEX brands:
VINSON offers comfortable everyday clothing with a relaxed, sporty look for both men and women.
KAPPA has been designing sportswear and fashion since 1978 and is globally recognised for its iconic logo and logo stripes.
MCS, formerly known as Marlboro Classics, is an international fashion brand with a rich history dating back to the 1970s.
U.S. POLO ASSN Nordic is part of the global brand U.S. POLO ASSN, which has strong ties to the sport of polo.

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