pej gruppen’s trend team has curated a style and shopping guide with selected collection images from a range of Danish and international fashion brands. They are divided into categories: women, men, children, and accessories. Dive into the four themes filled with inspiration for SS 25.
Women: Covered in denim
The popular material continues to dominate the fashion scene and is a preferred attire for many from head to toe. Denim is, in many ways, a classic material traditionally developed for workwear with durable properties. The material has been popular through the ages, and each generation typically has a favorite denim piece that is used repeatedly. Denim can be styled and paired with almost anything and can be worn both formally and very casually depending on what it is combined with.
Women: Nature inspiration
As interest in artificial intelligence rises and technology takes quantum leaps, so does the interest in surrounding oneself with the natural. Here, prints and illustrations are especially inspired by botany, featuring both green plants and beautiful, colorful flowers. The natural element acts as a pleasant counter-reaction to a rapidly escalating society, reminding us of the nature around us and its constantly soothing impact on our well-being.
Women: Repeated lines
Repetitions provide calm and mental rest. Perhaps that is why striped styles are so popular in a time marked by uncertainty and unpredictable events. The repeated lines contribute to a sense of predictability and familiarity, allowing the eye and mind to relax. Stripes come in many variations – wide, narrow, dotted. They typically consist of a base color and a single added color. The style is usually classic and subdued.
Men: Active
The active element provides freedom of movement and opportunities for activities. The style is characterized by comfort and various functional details that inspire a life full of energy and experiences – produced in materials suitable for wind and weather. The color scheme is subdued and encourages outdoor activities in natural surroundings.
Men: Relaxation
The style exudes classic aesthetics where elegance is toned down and given a relaxed character. Even the color palette is muted, contributing to an overall pleasant atmosphere. The well-dressed and classic element is present, providing both freedom of movement and the ability to quickly adapt to different situations one might face.
Men: Grandpa style
The style takes us through various style periods, where we recognize cuts from the 30s, 60s, and 70s. Common to all periods is that we go far back to the days when grandpa was a boy. The so-called ‘Grandpa’ style is popular and reminds us of a time when we had plenty of time and quality meant to last a lifetime. The style is a combination of timeless, classic design and comfort with a touch of vintage, retro, and nostalgia.
Kids: Good times
The style exudes activity, play, and creative expression. Whether it’s fun in the garden, at the beach, or in the countryside, the various children’s styles support the desire for play and cozy moments. With spaciousness and optimistic colors, the essence of good memories, community, and imagination is encapsulated.
Kids: Floral patterns
The children’s trend is decorated with small floral details that are both simple and fine. The floral details evoke thoughts of nature, play in the garden, and idyllic moments. Common to the patterns is that they are all tone-on-tone with the background and usually in light colors. This gives an overall calm and harmonious expression.
Kids: Neutral colours
The color palette in this trend is subdued, harmonious, and calm. The light neutrals make these children’s styles light, bright, and pleasant, creating an overall nice, aesthetic expression. There is a focus on comfortable knitwear and soft materials, which together help to enhance the feeling of calm and well-being in an overall harmonious children’s universe.
Accessories: Classic
Stylish, simple details characterize this classic accessory trend. The expression becomes powerful and consistent when simplicity and minimalism are combined with warm, brown colors. Natural materials and craftsmanship details emphasize the harmonious element and simultaneously add tactility.
Accessories: Optimistic
Based on powerful colors, material mixes, and varied patterns, this trend exudes optimism. It encompasses a wide variety of jewelry, hats, belts, bags, shoes, scarves, and hair accessories. There is an increase in embellishments and details, and it is once again popular to wear many different accessories at the same time. More is more.
Accessories: Red details
Red is a signal color. It is both powerful, emotional, and passionate. In this trend, the red color is often used as an accent – a small color detail to give the overall expression a bit of extra color to an otherwise subdued outfit. The red color stands out due to its quality but also contains something very classic, especially in combination with blue, gray, and black shades.
